20 Best Things to Sell on Etsy to Boost Sales

Etsy has grown into a massive online marketplace with millions of buyers shopping for unique items. It now connects nearly 96 million active buyers with around 8 million active sellers worldwide. In 2024 alone, Etsy’s platforms facilitated about $12.6 billion in gross merchandise sales (GMS).

These figures underscore Etsy’s vast scale and the vibrant activity on its marketplaces, even as growth has normalized following the pandemic-era e-commerce boom.

With such a big audience, the potential to make money on Etsy is huge – but success depends on choosing the right products to sell. Whether you prefer crafting physical goods or creating digital products, focusing on popular, in-demand items (and carving out a niche for yourself) will set you up for success.

In this article, we’ll highlight 20 of the best things to sell on Etsy. This list includes a mix of handmade, print-on-demand, and digital things to sell on Etsy, so you can find an idea that fits your skills and interests. We’ll also share tips for each product type – including how to sell on Etsy effectively and ways to use tools like MyDesigns to save time.

If you haven’t opened your Etsy shop yet, check out our guide on Setting Up Your Etsy Shop: A Step-by-Step Guide (Part 2 of 6) to get started, and learn how to find a niche with How to Pick a Profitable Niche for Your Etsy Shop (Part 1 of 6).

Let’s dive into the list of product ideas. For each, we’ll discuss why it’s popular and give a few pointers on how to start selling it successfully on Etsy.

Custom T-Shirts & Apparel

One of the most popular things to sell on Etsy is custom apparel – especially graphic t-shirts. Etsy shoppers love shirts with unique designs, witty sayings, or art that reflects their interests. From trendy t-shirts to hoodies and baby onesies, wearable items are always in demand.

To succeed with t-shirts and apparel, focus on a specific theme or niche (for example, funny pet lover shirts or motivational gym tank tops) so your designs stand out. High-quality graphics and a good print provider are key.

For design inspiration, see our article 50 T-Shirt Design Ideas for 2025 That Actually Sell on Etsy. By combining creative artwork with a streamlined design process, you can make money on Etsy while appealing to fashion-forward buyers.

View more t-shirt products in the men and women section of MyDesigns product catalog.

Mugs

Custom mugs and drinkware consistently rank among the best things to sell on Etsy. Shoppers love personalized mugs featuring catchy quotes or unique artwork, making them ideal gifts. These items are not only practical but also offer an excellent canvas for creativity.

You can easily integrate print-on-demand fulfillment for mugs so that production and shipping are automated. Use MyDesigns’ Shops and Integrations to sync your listings and manage orders effortlessly. High-quality product images and mockups (via Product Mockups) are crucial to showcase your designs effectively.

View more mugs in MyDesigns product catalog.

Stickers & Decals

Stickers and decals are beloved for their versatility and affordability, making them a popular digital and physical product on Etsy. They’re perfect for decorating laptops, water bottles, planners, and more.

Because stickers are low-cost and easy to produce, you can experiment with a variety of designs—from cute illustrations to trendy memes. Use tools like MyDesigns Image Utilities for background removal and resizing to make your sticker images pop. For digital stickers, consider offering customizable files that buyers can print at home.

For further tips on digital products, read our guide on The Ultimate Guide to Selling Digital Products on Etsy with MyDesigns.

View more stickers in MyDesigns product catalog.

Enamel Pins & Badges

Enamel pins and badges have become trendy collectibles on Etsy. These small, wearable accessories let buyers express their personality through unique designs—ranging from quirky pop culture references to minimalist art.

When designing enamel pins, choose a specific theme or niche that resonates with your target audience. Some sellers begin with button pins before moving on to custom enamel production.

High-quality images and lifestyle mockups are key to displaying your pins effectively. Incorporate keywords like “enamel pin” and “custom badge” in your listings to improve visibility.

Pillows & Pillow Cases

Home decor remains one of Etsy’s biggest categories, and throw pillows are a standout item due to their ability to refresh any space instantly. Buyers seek unique designs—whether minimalist, boho, or statement pieces—that add personality to their living areas.

Use print-on-demand services to create pillow covers with vibrant artwork or humorous quotes. Tools like MyDesigns Product Mockups help you generate realistic images for your listings. Additionally, the Listing Management feature can simplify updates when you introduce seasonal or new designs.

Incorporate keywords such as “decorative throw pillow” and “unique cushion cover” to attract home decor enthusiasts.

View more pillows and pillow cases in MyDesigns product catalog.

Handmade Jewelry & Accessories

Handmade jewelry continues to thrive on Etsy, attracting buyers looking for one-of-a-kind pieces. Whether it’s a delicate necklace, bold earrings, or custom bracelets, unique jewelry offers both aesthetic appeal and sentimental value.

Focus on a niche—such as minimalist designs, boho styles, or personalized pieces—to differentiate your offerings. High-quality, close-up images are essential to showcase intricate details.

Use keywords like “handmade jewelry” and “custom accessory” in your titles and tags. With smart marketing and a strong social media presence, you can build a loyal customer base for your artisan creations.

Phone Cases & Tech Accessories

In an era where smartphones are nearly universal, custom phone cases offer an excellent opportunity to capture a niche market on Etsy. Unique, personalized phone cases make a statement and provide everyday protection.

Offer designs that cater to popular models like iPhones and Samsung devices using print-on-demand services. Highlight key features such as durable materials and custom artwork. MyDesigns’ Product Personalization tool can be used to allow buyers to add their names or choose color schemes, creating a more tailored product experience.

Optimize your listings with phrases like “custom phone case” and “designer tech accessory” to draw in tech-savvy shoppers. High-quality lifestyle images showing the cases in use are essential for building trust and encouraging purchases.

View more phone cases and tech accessories in MyDesigns product catalog.

Notebooks, Journals and Other Stationary Items

Notebooks and journals are timeless products that attract a wide range of buyers—from students and professionals to creatives. Personalized notebooks, in particular, offer a unique value proposition as both a practical tool and a thoughtful gift.

Design creative covers using artistic elements or custom illustrations, and offer personalization options such as monograms or names. You can use MyDesigns’ Dream AI to generate unique art and the Canvas tool to add finishing touches.

When listing notebooks, include key details like page type (lined, dotted, or blank) and dimensions. Incorporate keywords like “custom notebook” or “personalized journal” to boost visibility. For more ideas on print-on-demand, visit our post Getting Started with MyDesigns for Etsy Print on Demand: A Beginner’s Guide.

View more products in MyDesigns product catalog

Tote Bags & Accessories

Tote bags are a staple among eco-conscious consumers and fashionistas alike. Their versatility—from grocery shopping to casual outings—makes them one of the popular things to sell on Etsy.

Design eye-catching tote bags with fun graphics or clever phrases. Print-on-demand services allow you to offer a range of designs without maintaining inventory.

Emphasize eco-friendly messaging and incorporate keywords like “canvas tote bag” and “reusable shopping bag.” Attractive mockups, which can be created with Product Mockups, enhance your listing’s appeal.

View more products in MyDesigns product catalog

Candles & Home Fragrances

Candles and home fragrances tap into the growing trend of self-care and home ambiance. Shoppers are drawn to unique scents and beautifully designed packaging that double as decor pieces.

If you craft candles, emphasize your use of natural ingredients (like soy wax and essential oils) and showcase the design of your labels. You might offer themed candles for holidays, seasons, or special occasions.

Include SEO-friendly terms such as “soy candle” and “scented home fragrance” in your product descriptions. High-quality lifestyle photos that evoke a cozy atmosphere help buyers visualize your product in their home.

View more scented candles in MyDesigns product catalog.

Digital Art Prints & Wall Art

Digital art prints are an attractive option for sellers because they require no shipping and offer instant delivery. Buyers can print these files at home or through a local print shop, making them a versatile digital product.

Offer downloadable files in various sizes and formats to cater to different framing needs. Leverage MyDesigns’ Dream AI to create original art, then polish your designs with the Canvas tool. Listing your art as an instant download not only boosts buyer confidence but also minimizes overhead costs.

Use descriptive keywords like “printable wall art” and “digital download art” to enhance searchability. Display realistic mockups of your art in a living space using Product Mockups.

View more scented candles in MyDesigns product catalog.

Printable Planners & Organizers

Printable planners and organizers are increasingly popular as digital things to sell on Etsy. These products help customers stay organized without waiting for shipping—they’re instant downloads.

Design planners that include daily, weekly, or monthly layouts and consider niche markets like fitness or budget planning. Use MyDesigns’ Bulk Publish to launch multiple designs quickly, and offer customization with the Product Personalization tool.

Ensure your listings feature clear previews of the planner pages and include detailed descriptions of the format (PDF, JPG, etc.). Use keywords such as “printable planner PDF” and “instant download organizer” to improve visibility. For additional ideas on digital products, visit our guide The Ultimate Guide to Selling Digital Products on Etsy with MyDesigns.

Wedding Invitations & Stationery

Weddings represent a lucrative niche on Etsy, where couples seek personalized wedding invitations and coordinated stationery sets. Whether you offer digital templates or printed invitations, the market is ripe for creative designs.

Design cohesive invitation suites that include save-the-dates, RSVP cards, and detail inserts. Using the Canvas tool allows you to create customizable templates, while Product Personalization helps capture buyer details for a bespoke experience.

Optimize your listings with keywords like “wedding invitation template” and “printed wedding invites.” High-quality mockups that show the stationery in a styled setting build trust with buyers.

Tumblers

Custom tumblers are fast becoming a sought-after item on Etsy, appealing to eco-conscious consumers and those who value personalized drinkware. These versatile products can feature vibrant designs, inspirational quotes, or even customer-uploaded photos to create a truly one-of-a-kind tumbler. As insulated tumblers and reusable drinkware continue to gain popularity, offering customizable options sets you apart in a competitive market.

View more Tumblers in MyDesigns product catalog.

Craft Patterns & DIY Guides

Selling craft patterns and DIY guides lets you monetize your creative expertise. Whether it’s sewing, knitting, crochet, or woodworking, digital patterns appeal to buyers eager to create their own projects.

Develop clear, easy-to-follow PDF guides that include step-by-step instructions and visual aids. High-quality images of the finished product and sample pages help buyers understand what they’re purchasing. MyDesigns can help organize your digital files, making it simple to update your listings and maintain consistency.

Incorporate keywords like “knitting pattern PDF” or “DIY craft guide” into your product titles and tags. This niche attracts hobbyists who value detailed instructions and creative ideas.

Kids and Baby Clothes

Kids and baby clothes are among the most charming products to sell on Etsy. Parents are always on the lookout for unique, personalized outfits for their little ones, and creative designs—like adorable animal prints, playful slogans, or custom illustrations—can help your shop stand out in a competitive market.

Using print-on-demand services, you can produce baby onesies, toddler t-shirts, and other children’s apparel without the hassle of managing inventory.

View more Kids and Baby Clothing Items in MyDesigns product catalog.

Party Decorations & Printables

Party decorations and printables remain in high demand as buyers seek unique items for celebrations. You can offer physical decorations like banners and cake toppers or digital kits that customers print at home.

For physical items, focus on creative themes such as birthdays, baby showers, or seasonal parties. Digital printables should include clear, downloadable files with high-resolution images.

Incorporate keywords like “printable party kit” and “custom party banner” to boost your visibility. Showcase your products with lively photos and consider bundling complementary items to increase order value.

Graphic Templates & Presets

Graphic templates and presets offer ready-made design solutions for entrepreneurs, bloggers, and influencers. These digital products include premade logos, social media templates, and photo editing presets that simplify branding and content creation.

Offer editable templates so buyers can easily customize them. Use MyDesigns to store and manage your digital assets, and include clear instructions for customization. Highlight key features, such as compatibility with popular design tools, in your listings.

Optimize for keywords like “premade logo design” and “Canva Instagram template” to capture search traffic.

Personalized Art & Portraits

Personalized art remains a standout category on Etsy. Custom portraits—whether of family, pets, or special moments—offer buyers a unique, sentimental product that’s perfect for gifting.

If you’re skilled in illustration or digital art, offer custom commissions where buyers provide photos or details for a tailor-made piece. Leverage MyDesigns’ Product Personalization tool to fulfill custom orders, creating a more tailored product experience.

Use keywords like “custom portrait” and “personalized art” to optimize your listings. Showcasing before-and-after examples or a portfolio in your shop can further boost credibility.

Greeting Cards & Postcards

Greeting cards and postcards are timeless products that continue to charm Etsy shoppers. Whether celebrating birthdays, holidays, or other special occasions, these items offer a personal touch that mass-produced cards simply can’t match.

Consider offering both physical cards printed on high-quality paper and digital files for customers who prefer to print at home. Tools like MyDesigns Dream AI can help generate creative artwork, while the Canvas tool makes it easy to add personalized text. You can also leverage Bulk Publish to efficiently list multiple seasonal variations and designs.

Focus on trends—such as minimalist wedding invites, playful birthday cards, or vintage-style postcards for travel enthusiasts—and use clear, attractive images to showcase your products.

View more Greeting Cards and Postcards in MyDesigns product catalog.

Conclusion

By now, you should have plenty of ideas for things to sell on Etsy – from print-on-demand apparel and mugs to digital downloads and handmade goods. These 20 product ideas are among the best things to sell on Etsy because they have proven demand.

Remember, choosing a product is just step one. To really make money on Etsy, you’ll want to optimize your workflow and marketing. That’s where MyDesigns comes in. Our platform helps you design, list, and manage your products more efficiently – from generating artwork with Dream AI to quickly publishing listings in bulk and keeping track of orders. It automates the busywork so you can focus on creativity and strategy.

Ready to put these ideas into action?

Happy selling!

Credits

Below are the image sources referenced throughout this article:

Image by Ranjat M on Pixabay, Image by RDNE Stock Project on Pexels, Image by Christina Morillo on Pexels, Image by Ejov Igor on Pexels, Image by mrsiraphol on Freepik, Image by Kevin Grieve on Unsplash, Image by StockSnap on Pixabay, Image by Gabrielle Henderson on Unsplash, Image by Freepik, Image by Paul Wence on Pexels, Image by Medhat Ayad on Pexels, Image by Wepik on Freepik, Image by Freepik, Image by Asad Photo Maldives on Pexels, Image by Freepik, Image by Vika_Glitter from Pixabay, Image by Leah Newhouse on Pexels, Image by Freepik, Image on Etsy, Image by Jenny Nguyen on Pixabay

These sources provided the visual inspiration used to illustrate the t-shirt design ideas discussed in this article.

20 Best Things to Sell on Etsy