The print-on-demand market is booming, and custom t-shirts remain one of the top-selling product categories on Etsy. In fact, the global custom t-shirt printing industry is growing at over 11.5% annually, meaning competition and opportunity are on the rise. To succeed, sellers need fresh t-shirt design ideas that resonate with customers, blending upcoming trends with evergreen classics that will stay popular through 2026. Great designs help your products stand out in search and entice shoppers to hit “Add to Cart.”
This comprehensive guide will arm you with 100 future-proof t-shirt design ideas for 2026, organized into thematic categories. We’ll start by exploring why preparing for 2026 now is so crucial (the early bird gets the worm!), and review emerging Etsy trends shaping the market (from AI influences to culture shifts).
We gathered these insights using a variety of techniques including trend forecasting tools like Pinterest Predicts, Google Trends, Etsy’s own trend reports, and data insights from MyDesigns.
By the end of this article, you’ll have a roadmap of trending and evergreen t-shirt concepts, and a game plan for designing and listing them efficiently.
Let’s dive in and start preparing for Etsy success in 2026!
Table of Contents
Why Preparing for 2026 Now Is Crucial
Trends on Etsy can emerge and evolve quickly – often driven by seasons, social media virality, or cultural moments – so sellers who plan ahead reap huge benefits. Preparing your 2026 designs now means you can start ranking in search results before the trend gets crowded. Shoppers often begin searching for seasonal or event-related items months early, especially for handmade and personalized products. In practical terms: if you want to capitalize on a Spring 2026 trend, you should have those t-shirt listings live by Winter 2025.
Being an early bird not only helps you capture demand first, but also lets you iterate based on real feedback. By the time 2026 rolls around, your designs could have amassed reviews and sales history, boosting their credibility.
Early preparation also gives you room to optimize – tweaking keywords, mockups, or prices – so that your listings are in peak shape during the 2026 shopping rush. Many successful Etsy sellers follow the “early to market” strategy.
Another reason to prepare now is to avoid the last-minute scramble. Design and product research take time – brainstorming concepts, creating artwork, shooting mockups, writing descriptions – especially if you want high-quality results. Using tools like MyDesigns can dramatically speed up this process. You can bulk-generate design variations with AI, use the Canvas editor to fine-tune each design, and quickly produce polished mockups and listings.
Even with automation, you’ll want breathing room to experiment with different ideas and refine your approach. Starting now means you won’t be rushing to publish designs at the 11th hour. Instead, you can enter 2026 with an optimized product line-up that’s ready to dominate while other sellers are just catching up.
In short, preparing your 2026 t-shirt collection today sets you up to win tomorrow. You’ll ride the wave of trends earlier, build up valuable sales history, and save yourself stress by having a game plan. Now let’s look at what kinds of trends and market shifts you should anticipate as we head into 2026.
Emerging Etsy Trends & How the Market Evolves Year by Year
Etsy is a dynamic marketplace, and each year brings new shopper preferences. Staying ahead means keeping a finger on the pulse of cultural shifts, technological influences, and global events that impact fashion.
Here are some big-picture trends likely to shape t-shirt demand going into 2026:
The Rise of AI-Influenced Design
Artificial intelligence is transforming both how designs are created and the aesthetics people enjoy. On Etsy, we’re seeing AI-generated art and “futuristic” visuals gain traction. Tools can now analyze millions of social posts to spot emerging styles faster than any human forecaster. This means trend cycles are accelerating. A viral TikTok aesthetic can spark a whole line of t-shirts in weeks. AI also enables indie sellers to create pro-quality graphics without hiring illustrators.
In short, expect more AI-driven design trends (think glitch art, computer-generated patterns, AI mashups of art styles) to flood Etsy. Sellers using AI creatively can produce novel designs that feel fresh to a digitally savvy audience.
Nostalgia & Retro Revival
Every year, nostalgia finds a new expression. Gen Z shoppers romanticize Y2K and 2000s aesthetics (baggy jeans, butterfly clips – and yes, baby-tee graphics), while Millennials feel wistful for the 80s–90s pop culture of their youth. In 2024 we saw “Barbiecore” pink craze and 90s throwbacks; in 2025 mermaid-inspired and doll-like styles had a moment.
By 2026, this nostalgia wave will evolve but not disappear. We anticipate retro and vintage themes staying strong – whether it’s 70s groovy designs, 90s grunge and anime vibes, or early-2000s bold fonts and clipart. Etsy trend reports show shoppers love a blast from the past, as it offers comfort and personality. The key is to put a modern twist on classic motifs so it feels timeless yet trendy.
Cultural and Global Events
Major events often create mini-trends on apparel. For instance, the FIFA World Cup in North America in 2026. Expect a surge in soccer-themed designs, country pride tees, and sports fan apparel (within IP-safe limits). Likewise, global conversations around climate action, political elections, or social movements can influence fashion statements.
T-shirts are a prime medium for people to express views and identities. Keep an eye on what’s happening in the world: an uptick in space exploration news might spark more space-themed art; an Olympics year can drive patriotic or sports motifs; rising social causes may increase demand for activist merch. Being ready to pivot with current events (while maintaining evergreen appeal) will set your shop apart.
Evolving Consumer Values
Each new generation of shoppers brings different values to the marketplace. Gen Z, now a huge segment on Etsy, cares deeply about authenticity, inclusivity, and sustainability. They use fashion as a form of self-expression and activism, favoring brands and designs that align with their identity and beliefs. This translates into trends like gender-neutral slogans, pride and social justice tees, mental health positivity, and eco-friendly messages. Meanwhile, Millennial buyers (now in their prime spending years) appreciate quality and nostalgia. They love well-made shirts with a story or artisan vibe, and often gravitate to witty or meaningful content that stands out from mass retail.
The bottom line: design for values, not just visuals. A t-shirt with a relatable message (“Plant Parent”, “Inclusion Matters”) or a sustainable edge (organic inks, upcycled look) can resonate strongly and stick around as a long-term seller. Don’t underestimate the selling power of empathy and identity in your designs.
Fashion Cycles & Seasonal Shifts
Even as new themes emerge, the market still follows familiar seasonal cycles. Each year, certain trends reliably return. For example, florals and pastels for spring, patriotic motifs by July, spooky fun in fall, cozy and sparkly designs for holiday winter. But within those cycles, tastes evolve. For example, Halloween 2024 saw a spike in cute-ghost and retro horror designs; by 2026, perhaps vintage Halloween or witty pop-culture costumes will dominate.
Keep an eye on Etsy’s yearly trend reports and Pinterest Trends for how seasonal staples are being reimagined. Also consider that shoppers are increasingly looking for multi-season versatility. A color like Etsy’s 2024 Color of the Year (Berry red) was chosen for its ability to carry through seasons. Similarly, a design that can be layered or styled year-round (not just on one holiday) has more staying power. When brainstorming, ask: can this idea adapt from season to season?
In summary, Etsy’s market in 2026 will likely be a blend of tech meets vintage, with AI enabling new creative styles while shoppers continue to crave the familiar comforts of the past. Sustainability, personalization, and uniqueness will remain critical as mass-produced fast fashion loses appeal. Keep these macro trends in mind as we move to our list of 100 design ideas. Each idea was filtered through these lenses to ensure it isn’t just a fleeting fad, but something with lasting appeal or strong 2026 relevance.
How We Picked These 100 Design Ideas
Choosing 100 winning t-shirt concepts for 2026 required a mix of creativity and data. Our approach combined trend forecasting tools, market research, and experience from successful sellers to curate ideas that have high potential.
Here’s how we did it:
- Analyzing Trend Reports: We dove into resources like Pinterest Predicts, Adobe’s Creative Trends, and Etsy’s own trend guides. These reports highlight rising themes (for example, Pinterest’s latest report noted maximalist décor, mermaidcore, and playful nostalgia as big trends) which we translated into t-shirt context. We looked for patterns across multiple sources.
- Google Trends & Etsy Search Data: For each theme, we checked search interest and keyword growth. Google Trends helped confirm if topics (like “astro aesthetic” or “cottagecore shirt”) are on an upward trajectory. We also used Etsy’s autocomplete and third-party tools (e.g. eRank, Marmalead) to spot high-volume search terms. This ensured our ideas align with what buyers are actively looking for (or soon will be).
- MyDesigns Internal Insights: As a platform empowering thousands of print-on-demand sellers, MyDesigns has a unique view into what niches are popular. We considered user feedback and success stories from our community. Additionally, MyDesigns’ Vision AI tool (which generates SEO-optimized titles/tags) was used to simulate how each design idea might perform in Etsy search.
- Niche Market Analysis: We broke down broad categories (sports, pets, hobbies, etc.) and looked for sub-niches with passionate communities but relatively lower saturation. A good niche t-shirt idea hits a sweet spot: lots of fans who identify with it, but not thousands of sellers already offering it. For example, we’d favor “Pickleball funny quote tees” over generic “sports tees” because pickleball has a devoted following and is trending, yet is still niche enough to stand out.
- Emotional & Seasonal Hooks: Consumer behavior on Etsy often follows emotional and seasonal cycles. We made sure to include designs tied to emotions (humor, motivation, nostalgia, pride) because those create personal connections that drive purchases. Many of our ideas have an emotional element, like a shirt that makes someone laugh, feel seen, or inspired will always have a market. We also aligned ideas with seasonal cycles. Our list is organized by theme, but you’ll notice seasonal and holiday-related ideas throughout.
- Generational Appeal: Lastly, we factored in design preferences of Gen Z vs Millennials (the two largest buyer cohorts on Etsy). Gen Z loves bold statements, internet humor, and inclusive messages. You’ll see plenty of those in ideas like meme-inspired graphics or social cause tees. Millennials often appreciate nostalgia, clever wording, and quality typography – we’ve included classic retro throwbacks and elegant text-based designs accordingly.
By blending all these methods, we’re confident the following 100 ideas aren’t just random picks. They’re grounded in data-driven trend predictions and real consumer insights. Each idea has a short description explaining why it’s worth considering, so you can decide which fit your brand.
100 T-Shirt Design Ideas for 2026
Tech & Futurism Inspired Designs
1. AI Art “Globes” – Abstract generative patterns or AI-painted landscapes printed in a circle motif. These designs feel ultra-modern and signal tech progress, perfect for early adopters and techies embracing the AI age. Buyers into futuristic decor will wear these to show off their love of innovation.
2. Glitch Aesthetic Graphics – Images with intentional glitches, pixelation, or VHS static effects. The glitchcore trend taps into digital nostalgia and cyberpunk vibes, giving shirts an edgy, tech-forward look that’s popular with gamers and programmers.
3. Robotics & Circuitry – Line art of robot faces, circuit board patterns, or witty robot quotes (“Beep Boop”). As automation and robotics grow, people find them endearing. Such designs blend science fiction charm with geeky humor, appealing to engineers, STEM students, and kids who love robots.
4. Space Exploration – Futuristic space travel themes: astronauts on the moon, Mars colony graphics, or spacecraft blueprints. With renewed global interest in space (hello, Mars rovers and private rockets), space-themed tees let enthusiasts wear their cosmic curiosity. These timeless designs also inspire kids to dream big.
5. Virtual Reality Worlds – Artwork depicting VR headsets, wireframe worlds, or the phrase “Reality: Loading…” etc. As AR/VR tech becomes mainstream in gaming and work, shirts that playfully reference escaping to virtual worlds will resonate with tech-savvy Gen Z and millennials alike.
6. Crypto & Web3 Motifs – Simplified logos or memes around blockchain, cryptocurrency, or the metaverse (without infringing trademarks). For example, a “to the moon” rocket graphic or a humorous take on NFT culture. These appeal to the crypto community and early tech adopters, and can be done in a subtle, design-focused way for broad appeal.
Nostalgia & Retro Vibes
7. ’70s Retro Sunset – Distressed vintage stripes or sunset graphics with warm 1970s color palettes (mustard, burnt orange, brown). A classic retro aesthetic that remains popular for its feel-good, nostalgic mood. Often paired with palm trees or mountain silhouettes and short inspirational text like “Good Vibes”.
8. ’90s Throwback Cartoons – T-shirt designs inspired by 90s cartoon styles or motifs (think bold outlines, quirky characters, neon colors). Without using copyrighted characters, you can create original cartoons that nod to that era’s art. This hits the nostalgia button for millennials who grew up in the 90s – they’ll love a shirt that feels like their childhood Saturday mornings.
9. Vintage Video Games – Pixel art graphics, 8-bit characters, or arcade game references (“Player 1 / Player 2” shirts for couples). Retro gaming never goes out of style; it attracts both those who lived it and Gen Z who find it “vintage cool”. These shirts sell great as gifts for gamers and at conventions.
10. Y2K Aesthetic – Early 2000s-inspired designs with bubbly graffiti text, grunge textures, tribal tattoo shapes, and baby angel graphics. The Y2K aesthetic has been huge with Gen Z and is expected to continue. A shirt that screams “party like it’s 2000” or has a faux rhinestone heart graphic nails this trend for teen and college-age shoppers.
11. Classic Rock Band Tees – Designs that emulate vintage rock tour t-shirts (distressed fonts, electric guitars, lightning bolts). Rather than using real band names, use fictional ones or music-related slogans like “Support Your Local Bands”. Music lovers and older millennials especially appreciate the authentic throwback look.
12. Retro Sci-Fi – 1950s and 60s sci-fi illustration style: flying saucers, ray guns, vintage space monsters with cheesy captions (“Greetings Earthlings”). It’s a fun niche that blends retro art with nerd culture. Great for comic-con crowds, B-movie fans, or anyone who likes campy nostalgia.
13. Neon 80s Grid – Outrun or synthwave style graphics featuring neon grids, palm trees, sports cars, and a sunset. This aesthetic channels 1980s Miami Vice vibes and has had a revival in EDM and gaming circles. A bold geometric neon design on a black tee really pops and draws fans of Stranger Things-era nostalgia.
14. Retro Sports Logos – Old-school style sports emblems or mascots (e.g. a vintage baseball team-style crest with a fun made-up team). People love retro athletic apparel for the style, even if it’s not a real team. For instance, a shirt that says “Property of 1986 Running Club” with a worn-in look appeals to fitness buffs who dig vintage style.
Nature & Sustainability Themes
15. Earth Day Every Day – Illustrated earth graphics (happy planet cartoons or detailed globe art) with messages like “Love Your Mother” or “There is No Planet B”. Eco-conscious designs are increasingly popular as climate awareness grows. These shirts allow buyers to show environmental pride year-round, not just on Earth Day.
16. Botanical Illustrations – Beautiful line drawings or watercolor-style illustrations of plants, flowers, and herbs. Think wildflowers, houseplants, succulents with their scientific names or small captions like “Plant Lover”. Nature-inspired art has broad appeal, from cottagecore enthusiasts to gardeners – it’s calming, pretty, and timeless.
17. Sustainable Living Quotes – Typography-based designs with eco-friendly slogans: “Reduce Reuse Recycle”, “Powered by Plants”, “Choose Reusable”. Done in a stylish font pairing or trendy layout, these become statement tees for sustainability advocates. As more people embrace low-waste lifestyles, these message shirts resonate emotionally (and spread the word).
18. Forest & Mountain Scenes – Scenic silhouettes of pine forests, mountains, and night sky, often in a circular design or inside a geometric shape. Outdoor nature scenes consistently sell well to adventure seekers and travelers. A new twist is combining them with encouraging text like “Seek Adventure” or “Into the Wild” in modern lettering. 
19. Endangered Animals – Artistic depictions of endangered species (tigers, sea turtles, bees, etc.) to raise awareness. For example, a detailed tiger face graphic with “Save the Tigers” small text, or a cute bee with “Bee Kind”. People passionate about wildlife conservation will proudly wear these, especially if the design is attractive on its own.
20. Solar Punk Aesthetic – A newer niche: solarpunk imagines a sustainable future with nature and technology in harmony. Designs might feature cityscapes overgrown with greenery, solar panels as art, or inspirational futurescapes. This optimistic eco-futurism vibe could attract younger buyers interested in climate solutions and sci-fi. It’s a forward-thinking twist on eco merch that feels hopeful.
Social Causes & Identity
21. Pride Rainbow Variations – LGBTQ+ pride designs with rainbow themes, but try unique executions: a minimalist rainbow stripe pocket print, a rainbow color heart, or phrases like “Love Wins” in rainbow letters. Pride apparel is evergreen (not just during Pride Month) as people show identity and allyship year-round. Inclusive sizing and unisex styles are key here.
22. Feminist Statements – Empowering quotes and symbols championing women’s rights: “Nevertheless, She Persisted”, “Girls Support Girls”, or simply an outline of a woman’s silhouette with flowers. These designs continue to be strong sellers as each new generation of women (and allies) looks for ways to express equality and strength. Keep the tone positive and uplifting.
23. Mental Health Positivity – Shirts that help normalize mental health topics: calming affirmations (“It’s OK to not be OK”), semicolon project symbols, or cute graphics reminding self-care (like a graphic of a brain doing yoga). With growing awareness of mental health, such supportive designs resonate deeply – they make great gifts and conversation starters, helping wearers feel seen.
24. Body Positivity – Illustrations celebrating diverse body types and sizes, or slogans like “All Bodies Are Good Bodies”. Inclusive imagery (different shapes, skin tones, abilities) in a friendly art style can make a powerful statement. These shirts appeal to those embracing self-love and challenging beauty standards, a movement that’s only growing.
25. Unity and Diversity – Designs promoting unity across races, cultures, and communities. For example, interlocked hands of different skin tones forming a heart, or a globe made of diverse faces with text “Stronger Together”. Consumers, especially Gen Z, respond well to messages of inclusivity. Schools, organizations, and individuals all seek out this kind of positive, unifying apparel.
26. Cause Awareness Ribbons – Incorporate awareness ribbons (pink for breast cancer, puzzle for autism, etc.) into modern shirt designs. Rather than a basic ribbon, integrate it with art or a clever phrase. For instance, a pink ribbon intertwined with flowers for a breast cancer survivor tee. Cause-related shirts are often worn for events and fundraisers; making them stylish ensures people will wear them beyond just charity walks.
27. Nationality & Heritage Pride – Tasteful designs highlighting one’s roots, such as a series of country flags in heart shapes, or “Proud [Nationality]” in that country’s colors. Etsy sees many shoppers looking for heritage-themed gifts (e.g. Irish pride shirts around St. Patrick’s). By offering various cultures in a respectful design, you tap into a broad but personal market.
28. Gender Identity Support – Beyond LGBTQ rainbow, include designs specifically for transgender, nonbinary, and other gender identities (using their flag colors or symbols). For example, the trans pride flag colors in a butterfly graphic, or a simple “They/Them” pronoun pride tee. Trends show that more individuals want to visibly express their identity or support loved ones, and options are still relatively limited – a great opportunity for creative sellers.
Hobbies & Niche Interests
29. Gamer Humor – T-shirts for gamers featuring inside jokes or classic gaming motifs. Ideas: a pixel heart with “1UP”, a progress bar loading t-shirt, or a phrase like “Gaming Mode: ON” with a power button icon. The gaming community is huge on Etsy, and designs that aren’t overly commercial (no copyrighted characters) but capture gaming culture will attract both kids and adult gamers.
30. Book Lovers’ Tees – Designs celebrating reading and literature: stylized stacks of books, quotes like “Just one more chapter…”, or “Books & Coffee” with cute doodles. Bibliophiles adore merchandise that reflects their love of books. Vintage library card designs, or graphics of fictional worlds (e.g. a magical academy vibe without naming it) also do well. These shirts make perfect gifts for teachers, librarians, and bookworms.
31. Crafting & DIY – Fun shirts for makers: sewing machines with “Sewciopath” pun, a ball of yarn with “Knit Happens”, paintbrushes with “Creator at Work”. Crafters and artists love to wear their hobby proudly. Niche down into specific crafts (knitting, woodworking, pottery, baking) with witty wordplay or attractive visuals. These tend to have loyal small communities searching for that exact shirt representing their passion.
32. Photography Enthusiast – Graphics of cameras (vintage or DSLR), shutter icons, or sayings like “I Shoot RAW” (a classic photog joke). Photographers often wear t-shirts to shoots or meetups that identify their hobby. A minimalist outline of a camera or aperture diagram can look trendy while instantly recognizable to fellow shutterbugs.
33. Travel & Van Life – For perpetual travelers and RV/van life fans: illustrations of camper vans under night skies, maps, compass roses, and phrases like “Home is where you park it”. The digital nomad and #vanlife community is strong; they love merch that resonates with their free-spirited lifestyle. These designs inspire adventure and are popular as gifts for travel lovers.
34. Anime & Kawaii Style – Original anime-inspired art or cute “kawaii” characters. While you can’t use copyrighted anime, you can create designs that anime fans would gravitate to: think big-eyed chibi characters, Japanese text (for example, the word “dream” in kanji), or parody mash-ups. Harajuku streetwear style and kawaii food with faces (smiling sushi, etc.) also fit here. This niche skews younger (teens, 20s) and very trend-aware, so keep the art quality high.
35. Chess Club Chic – Chess has had a resurgence in pop culture recently. Shirts with chess pieces (like a cool sketch of a knight or queen) and captions like “Knight Life” or “Checkmate.” These cater to board game geeks and intellectual humor fans. It’s a smaller niche, but one with disposable income and pride in their hobby – and not many sellers focus on it.
36. Mythology & Fantasy – Designs drawn from mythology, folklore, or roleplaying games. Examples: a shirt with a dragon silhouette and “Mother of Dragons” style text, a D20 dice from Dungeons & Dragons with flowers (subtle nerdy), or a stylized Greek goddess portrait. Fantasy fans (from D&D players to mythology buffs) appreciate artful references to their interests. This crosses over with Renaissance fair and cosplay crowds too.
Sports & Fitness Enthusiasts
37. Pickleball Puns – Pickleball has exploded in popularity! Create playful designs for pickleball players: a pickle character with a racket, or slogans like “Dill With It” or “Kitchen King/Queen” (referring to the no-volley zone called the kitchen). Early sellers of pickleball merch are seeing success; by 2026 it will be even bigger. These shirts are fantastic for local club players and tournament gifts.
38. Yoga & Meditation Art – Tranquil designs featuring yoga poses (line art of a person in lotus position), mandalas, or phrases like “Inhale Exhale” in elegant script. Wellness and mindfulness continue to trend, and yoga practitioners often buy apparel reflecting that lifestyle. Aim for calming colors and imagery that bring a sense of zen – wearable to yoga class or casual outings.
39. Running Motivation – Tees for runners with motivational quotes or fun graphics: “Run Now Wine Later”, “26.2” (for marathoners), or a cool silhouette of a runner made of inspirational words. Runners are a dedicated bunch who love showing off their accomplishments and humor. By 2026, with more marathons returning to full swing, these will be in demand for race events and gifts.
40. Gym Humor & Lifting – Light-hearted gym sayings and icons for weightlifters and CrossFitters: “Gym Hair Don’t Care”, “Sore Today, Strong Tomorrow”, or parody logos like a doughnut lifting a barbell. Fitness buffs enjoy shirts that add personality to their workouts. Tank tops are popular too for this niche. Keep the tone encouraging or funny to stand out from generic brand gym wear.
41. Cycling Club Style – Vintage bicycle illustrations or simple bike icons with text like “Ride On” or “Life on Two Wheels”. Cyclists – whether mountain bikers or casual riders – appreciate aesthetically pleasing bike-themed shirts to wear off the bike. A retro road cycle image with muted colors can attract the hipster crowd, while bold MTB graphics might attract adventure bikers.
42. Team Sports Fanatics – Without using licensed team names, you can tap into sports pride. Ideas: a generic football with “Game Day” in collegiate font, a baseball seam graphic with “Take Me Out to the Ballgame,” or shirts for sports moms (“Soccer Mom Life” with a ball graphic). Every year new cohorts of kids join sports, and parents/fans want creative apparel to support them. It’s a reliable niche if designs are fresh and customizable (e.g., leaving a spot for a player number).
43. Martial Arts & Combat Sports – Niche but dedicated market: karate, jiu-jitsu, boxing, MMA. Designs could be silhouettes of fighters, Japanese kanji for “courage” or “dojo”, or cheeky lines like “Don’t Mess With This Black Belt”. Martial arts practitioners are proud of their discipline and often buy gym/team shirts or gifts for instructors. Few Etsy sellers cater to them, so it’s an opportunity for some knockout designs.
44. Hiking & Outdoorsy – Combine fitness and nature: hiking boot footprints, trail mountains, and quotes like “Take a Hike” or “The Mountains Are Calling”. Outdoor recreation surged during the pandemic and remains popular. Hikers, campers, and trail runners love apparel that aligns with their outdoor lifestyle. Earthy, minimalist designs that look good on moisture-wicking tees could do well here.
Pets & Animal Lovers
45. Cat Memes & Mood – Cat-themed shirts are eternally popular on Etsy. For 2026, lean into the meme culture and personality: a cute sketch of a grumpy cat face with “Nope.”, or a playful kitten with “I do what I want”. Cat owners see their pets as family and often as comedic characters, so anything that captures a relatable cat attitude will sell (think “Catffinated” with a cat and coffee cup, etc.). Endless potential for humor and cuteness combined.
46. Dog Breeds Showcase – Many shoppers search for merch specific to their dog’s breed. Create artistic outlines or watercolor portraits of popular breeds (Labrador, Frenchie, Golden Retriever, German Shepherd, etc.). Pair it with the breed name or a heart graphic. These aesthetic dog breed shirts allow owners to flaunt their puppy love in style. You can expand to less common breeds too – those owners have an even harder time finding merch and will pounce on a great design.
47. Pet Parent Quotes – Fun phrases for pet moms and dads: “Dog Dad AF”, “Crazy Cat Lady (and proud)”, “Rescue Mom”. Pet parents wear these with pride. Designs can be purely text in attractive typography or include small paw print graphics. Animal rescue and adoption themes also resonate (e.g., “Adopt Don’t Shop” in a cool layout). These make heartfelt gifts, which is why they remain bestsellers year after year.
48. Funny Animal Cartoons – Cute cartoon animals doing human things or with funny captions. Example: a sloth hanging from a tree with “Just Hangin’”, a llama wearing sunglasses (“No Prob-llama”), or an axolotl illustration with “Axolotl Questions”. Quirky animal humor appeals to kids and adults, and if the artwork is adorable enough, people will buy it just for the cuteness. Consider trending offbeat animals (capybaras had a moment, axolotls too) for niche virality.
49. Equestrian Love – Designs for horse lovers: elegant horse silhouettes, horseshoe motifs, or script text like “Just a Girl Who Loves Horses”. The horse community (riders, barn owners, rodeo folks) is a devoted niche that eagerly buys apparel reflecting their passion. Western-inspired fonts or floral horse graphics can broaden the appeal to boho fashion trends as well.
50. Pet Illustration Personalization – Offer a template design where a buyer’s own pet can be illustrated. For instance, a minimal line art of a generic dog with “Your Dog Here” – which you would customize to their dog’s breed or even exact likeness. Using MyDesigns’ product personalization features, you could allow customers to upload a photo and quickly create a one-of-a-kind tee. Personalized pet tees are emotional purchases; people cherish wearing an image of their beloved fur baby.
51. Animal Print Patterns – Instead of animal pictures, use animal patterns creatively: leopard print typography (words filled with leopard spots), zebra stripe peace sign, cow print heart shapes (dairy cow themes are surprisingly trendy in cottagecore). These are more about the pattern aesthetic and can attract fashion-forward buyers who like animal prints as a style, not just animal lovers.
52. Birdwatcher Designs – A niche for the birding community: silhouettes of popular birds (cardinals, owls, hummingbirds) or funny slogans like “Easily Distracted by Birds”. Many bird watchers are older adults or nature enthusiasts who enjoy subtle, artsy designs featuring birds. Watercolor bird illustrations or vintage Audubon-style drawings on tees could captivate this audience, which isn’t widely targeted on Etsy yet.
Family & Relationships
53. Matching Family Sets – Coordinated t-shirt sets for families are hot sellers, especially around holidays and vacations. Ideas: “Mama Bear / Papa Bear / Baby Bear” trio, or “Copy / Paste” parent-child shirts. For 2026, come up with fresh matching concepts like retro arcade “Player 1 / Player 2” for parent and kid, or puzzle pieces that form a heart for couples. Offering these as bundles via multi-product publishing makes it easy for customers to outfit the whole family.
54. New Parents & Baby Announcements – Designs celebrating new parenthood: “Dad Est. 2026”, “Promoted to Mommy”, or cute pregnancy announcement tees (“Eating for Two”, “Dad Jokes Loading…”). Every year brings a new wave of parents looking for creative ways to share the news or just embrace their new role. These shirts are popular gifts at baby showers and gender reveals, so they continually refresh your customer base.
55. Sibling Tees – Playful t-shirts for brothers and sisters: “Big Bro”, “Lil Sis”, or funny takes like “Oldest Child – Rule Maker, Youngest Child – Rule Breaker”. Parents love dressing kids in themed outfits, and siblings wearing complementary shirts make for great photos. Ensure the designs are bold and readable (for those candid family snapshots) and consider offering multiple color options for each sibling.
56. Anniversary & Couples – Sweet designs for couples to wear together or to celebrate an anniversary. Could be as simple as “Mr.” and “Mrs.” shirts with elegant lettering, or “Hubby / Wifey” in a stylish script. Also popular are shirts that form a phrase when together, e.g., one says “Since 19XX” and the other “Together Since 19XX” for a couple married that year. By 2026, many couples will be seeking unique apparel for milestone anniversaries and Valentine’s Day – personalized dates or names add an extra touch.
57. Reunion and Family Trip Tees – Many families get custom shirts for reunions, Disney trips, cruises, etc. While those are often custom orders, you can create general templates: “Smith Family Reunion 2026” with a nice graphic (and allow customization of surname via MyDesigns easily), or fun vacation ones like matching cruise ship shirts (“Johnson Family Cruise: All Aboard!”). These designs sell especially in spring/summer as people prep for trips. If you offer personalization, you tap into a lucrative seasonal market with bulk orders.
58. Pet + Owner Matching – Yes, some pet parents want to match their pet! This could be a shirt for the human that says “Dog’s Best Friend” and a little pet tee or bandana (if you offer those) that says the human’s name or “Best Friend”. Alternatively, complementary designs like a human shirt with a bone graphic and a dog shirt with “I’m with my human”. It’s a bit of a novelty, but definitely a conversation starter and social media friendly – a trend that could grow as people treat pets truly like children.
59. Grandparents & Grandkids – Don’t forget grandmas and grandpas. Ideas: “Best Grandpa Ever” vintage style, or “Grandma Est. 2026” for new grandparents. Grandparent pride shirts (often gift from kids to the grandparents) are steady sellers, especially around holidays like Christmas and Grandparents Day. Use classic, legible fonts and perhaps a small heart or floral element to keep them tasteful and gift-worthy.
60. Friendship & BFF Shirts – Designs meant for best friends to wear together. For example, two shirts that each have half a heart and together form a full heart, or puzzle pieces that fit. Another idea: matching tees with humorous titles like “Better Half 1” and “Better Half 2” (good for siblings or friends). These tend to be bought in pairs, so consider listing them as sets. They’re popular for photoshoots, girls’ trips, or just celebrating a long-term friendship in 2026 and beyond.
Inspirational & Personal Growth
61. Motivational Quotes – Uplifting text-based designs never go out of style. For 2026, think beyond “Live Laugh Love” and use fresh inspirational phrases: “Progress Not Perfection”, “Dream Plan Do”, “Choose Joy Every Day”. Use modern typography – mix bold sans-serif for one word and script for another, for example – to make it visually engaging. Such shirts sell well as self-gifts or presents to anyone embarking on a new journey (new job, fitness goal, etc.).
62. Manifestation & Spiritual – Designs tapping into the manifestation and positive mindset trend. E.g., “Good Things Are Coming” with a retro smiley or sunburst, “Manifesting My Reality” in mystical font with stars. Younger consumers especially are into affirmations and spirituality (crystals, astrology, etc.), so a shirt that doubles as an affirmation can be both fashionable and deeply meaningful to them.
63. Gratitude Themes – Shirts that remind the wearer (and others) to be grateful and present. Ideas: the word “Grateful” in a beautiful hand-lettered style, or “Thankful • Grateful • Blessed” arranged aesthetically. These do well around Thanksgiving season, but also year-round as daily reminders. Neutral color shirts with minimalist designs work great here, aligning with the mindfulness movement.
64. Confidence Boosters – Empowering statements to build confidence: “I Can and I Will”, “Know Your Worth”, “Unstoppable”. These resonate across genders and ages – from teens needing a confidence boost at school to adults pursuing career and personal goals. Pair strong phrases with simple, bold design elements (like underlines, geometric shapes, or an arrow pointing upward) to reinforce the message visually.
65. Mindfulness & Wellness – Designs that promote mental wellness habits: perhaps a shirt listing “Breathe. Reflect. Grow.” or an illustration of a person meditating with “Find Your Calm”. In our fast-paced world, many appreciate gentle reminders to slow down and prioritize mental health. Such shirts are popular in wellness communities, yoga circles, and among counselors/therapists as well.
66. Goal-Oriented Tees – Fun way to wear your goals: e.g., a savings goal (“Future Homeowner” with a tiny house graphic), fitness goal (“Training for a Marathon – 2026”), or educational goal (“Doctor in Progress” for med students). By 2026, after a tumultuous few years globally, people are very forward-looking and goal-driven. Wearing a goal can both keep one accountable and invite encouragement from others. These make motivating gifts as well.
Music & Pop Culture
67. Music Genre Tribute – Designs that celebrate music genres without naming specific bands. For instance, a silhouette of a jazz saxophone with musical notes for jazz lovers, an electric guitar and skull for metalheads, or a cassette tape with “90s Mixtape” for pop nostalgia. Music tees are always in demand – fans want to signal their taste. A well-designed genre shirt can appeal to a wide range of buyers at festivals and on Etsy alike.
68. Vintage Vinyl & Cassettes – Retro music formats are cool again. Illustrations of vinyl records, turntables, or cassette tapes paired with phrases like “Analog at Heart” or “Made in the 80s”. DJs, audiophiles, and nostalgia-seekers would wear these. Think of a trendy line-drawn record player or a stack of colorful cassettes – visually pleasing and conversation-starting.
69. Festival & EDM Vibes – Bold, psychedelic patterns and trippy art that festival goers and EDM fans love. Tie-dye effects, mandalas, or neon fractals with minimal text (or words like “Vibe”, “Rave On”). The idea is a shirt that stands out in a crowd and looks great under blacklight. As music festivals are fully back, 2026 will have huge demand for unique festival fashion – a niche where creative, artsy tees shine.
70. Movie/TV Inspired (Pop Culture) – Not direct references (to avoid IP), but clever nods to popular media. For example, a sci-fi lover’s tee with “The Truth Is Out There” (X-Files reference) in a cool font, or a shirt that says “Witches Be Crazy” (humor for fantasy fans). Parody and homage designs can safely ride trends from blockbuster movies or beloved series without infringement. The key is to be subtle or funny so fans get it and feel included. Pop culture moves fast, so these ideas require quick turnaround – but that’s where using Dream AI for art and MyDesigns bulk tools can help you capitalize on a trend while it’s hot.
71. Meme and Internet Culture – Meme-inspired shirts are huge with Gen Z, but you have to stay ahead. Think of viral phrases or formats that have lasting appeal. For instance, the “distracted boyfriend” meme drawn as stick figures on a shirt, or a simple text like “…and I oop” (a popular catchphrase meme) in a fun font. Also consider evergreen internet humor like “Error 404: Costume Not Found” (popular every Halloween) or playful text message-style designs. Memes come and go, but internet humor as a genre is here to stay – just ensure the meme won’t be dead by 2026. Focus on ones that have become part of online lingo.
72. Anime and Manga Style – Aside from kawaii characters, more serious anime art style designs can target older anime fans. An example: a dramatic monochrome anime-style portrait (original character) with Japanese text that translates to a deep meaning. Or on the flip side, a parody like “Training to go Super Saiyan” (with a generic spiky-haired silhouette). Anime fans are plentiful on Etsy and always looking for cool shirts that reflect their fandom in a creative way. Original art in manga style can attract those who want something unique that still signals “I love anime.”
73. Comic Book Onomatopoeia – Bold comic text like “POW!” “BAM!” in explosive speech bubbles, or a comic panel-style design with generic superhero imagery. Superhero movies remain big through 2026, and while you can’t use Marvel/DC characters, you can leverage the aesthetic. These designs have a fun, graphic appeal even to those who aren’t hardcore fans. Kids especially love comic book style visuals on shirts, which could make this idea span ages.
74. Celebrity/Influencer Catchphrases – Tread carefully, but general catchphrases or idioms made famous by internet personalities can be popular. For example, a shirt that says “Coffee & Confidence” (if some influencer coined it) or any viral TikTok one-liner that has entered common usage. Ensure it’s not trademarked or directly quoting someone without permission. Often, by the time a phrase is widespread, it’s public enough. These kind of tees sell in bursts – they might not be long-term, but can give you a quick win if you spot the next “Did I do that?” moment.
Humor, Sarcasm & Puns
75. Dad Jokes – Corny dad jokes on tees will never not be funny. “I’m a Pa, what’s your superpower?”, “Nacho Average Dad” with a nacho graphic, or the classic “Dad Bod – Powered by Pizza and Bad Jokes”. Father’s Day 2026 and everyday wear – dads and those who love them eat this up. Cheesy graphics (intentionally retro or clip-art style) can actually enhance the humor through irony.
76. Sarcastic Quips – For those with snarky wit: phrases like “I Speak Fluent Sarcasm”, “It’s a Beautiful Day to Leave Me Alone”, or “I’d Agree With You but Then We’d Both Be Wrong.” Shirts that channel a bit of attitude and sarcasm are big hits, especially online. Office humor and introvert humor fall here too (“I Work Well With Others When They Leave Me Alone”). Young adults and teens gravitate to these as a form of self-expression and comic relief.
77. Foodie Puns – Food + pun = instant win. Examples: “Taco ‘Bout Awesome” with a taco graphic, “Espresso Yourself” with a coffee cup, “Donut Kill My Vibe” with a donut image. People love wearing their favorite foods with a funny twist. These do great as gift tees and around food-themed events. By 2026, expect more creative plant-based puns too (“Lettuce Turnip the Beet” for vegans, etc.). The key is cute, bold graphics to complement the wordplay.
78. Work-From-Home Humor – Since remote work is sticking around, make light of it: “Pants are overrated” (with a business shirt icon up top and PJ pants below), “Zoom University Alumni”, or “Mute Yourself” as a funny reminder. As we settle into this new normal by 2026, people will appreciate the humor in WFH life. These shirts can target tech workers, freelancers, or anyone who enjoys a good office laugh.
79. School & Student Jokes – For teachers and students alike: “Teacher Life (powered by coffee)” for educators, or “Straight Outta Homework” for kids, “Senioritis Class of 2026” for graduating seniors with a parody logo. Academic humor and puns sell especially in back-to-school season and around graduation. They also make great gifts from parents to teachers. Keep them lighthearted and relatable (every teacher understands a shirt that says “Chaos Coordinator”).
80. Dark Humor – A niche but loyal audience: those who like humor a bit on the dark or edgy side. This can be text like “Morbid But Wholesome” or a cute grim reaper cartoon with “Working myself to death”. Caution: keep it Etsy-friendly (no hate, self-harm, etc.), but mild morbidity or goth humor can attract a subculture of shoppers who feel regular graphic tees are too cheery. Done cleverly, these can become cult favorites in certain circles (think Wednesday Addams vibes).
81. Political Satire – Politics can be divisive, but humorous non-partisan satire or general political fatigue jokes often sell. For example, “Giant Meteor 2024 – Just End It Already” was a meme shirt in past election years. For 2026 (midterms in US), something like “I Survived Another Election Season” or playful jabs at all sides could resonate. You must gauge your audience and avoid being offensive; sticking to common ground frustrations or historical jokes is safer. These shirts can go viral if they capture a widespread sentiment in a witty way.
82. Absurdist Graphics – Sometimes completely random, absurd designs get attention (the “anti-humor” style). For instance, a shirt with a graphic of a potato and no explanation, or nonsense phrases in a serious font (“Professional Chicken Trainer”). This kind of offbeat humor appeals to Gen Z’s love for irony and randomness. It’s a gamble which absurd designs hit or miss, but if you have a wild idea that just might make someone say “I have no idea why, but I need that shirt” – it could be your best-seller.
Artistic & Abstract Aesthetics
83. Geometric Patterns – Modern geometric designs, like repeating shapes, sacred geometry patterns, or low-poly art of animals. These have an artistic flair that fashion-forward shoppers enjoy. A fox made of triangles, or a shirt covered in abstract geometric waves in trendy colors (terra cotta, teal, etc.) can be worn as a style statement. Abstract patterns also have unisex appeal and can be dressed up or down.
84. Watercolor Art Prints – Shirts that look like wearable art canvases. Soft watercolor paintings of landscapes, city skylines, or animals (e.g., a watercolor elephant or dolphin). Use DTG printing to capture the color gradients. Art lovers and travelers like these because they feel like boutique finds. For instance, a watercolor Paris skyline tee is a chic souvenir-like item that would attract Etsy shoppers who want something classier than typical graphic tees.
85. One-Line Drawings – Minimalist one-line art (continuous line drawing) has been very popular in wall art and tattoos, and translates well to shirts. Examples: a single line forming a face profile, a one-line drawing of a rose, or a one-line drawing of a saxophone for a music lover. It’s simple yet sophisticated. Pair with a meaningful word in small text (optional) to add context. These designs cater to minimalist fashion trends and can be marketed as artsy and elegant.
86. Splatter & Spray Paint – Designs that mimic graffiti or spray paint art. Perhaps a shirt that looks like it was tagged with graffiti letters (your own original tag, not actual vandalism!). Or a colorful paint splatter across the front for a streetwear vibe. Urban art style appeals to youth and creative types. In 2026, streetwear remains influential, and a bold spray-painted effect shirt can catch eyes – especially if you allow some personalization like adding an initial or name in graffiti style via the Canvas before printing.
87. Optical Illusions – Eye-tricking graphics that make people look twice. A popular one is the “drooping text” that looks 3D, or black-and-white op-art patterns that seem to move. Wearers enjoy these because they spark conversation (“whoa, your shirt is an optical illusion!”). Just ensure the illusion is effective but not headache-inducing. These can appeal to a broad audience, from science nerds to festival-goers.
88. Typographic Art – Rather than just words, make the text itself a piece of art. For example, shape a quote into a silhouette (like words filling the shape of a guitar for a music quote), or create an inspiring word collage that forms a peace sign. Buyers appreciate the creativity – it’s both a message shirt and an art piece. One idea: a city name made up of tiny related words (like “New York” filled with its borough names). This marries art and info in a visually pleasing way.
Travel & Wanderlust
89. World Map & Travel Quotes – A stylized world map design (watercolor map, or polygonal map) with a popular travel quote overlay (“Not All Who Wander Are Lost”, “Adventure Awaits”). Travelers and digital nomads love decor and apparel that reflects their wanderlust. World maps are universally recognized and aspirational. Offering it in various colors (vintage sepia, pastel, bold) can match different styles.
90. Country/City Souvenir Style – Think of those retro travel posters and turn them into shirts. For example, an illustrated Italy shirt with monuments and “Italia 2026” in a vintage font, or a minimalist outline of the Eiffel Tower with “Paris”. Tourists and locals alike enjoy repping their favorite destinations. By 2026, many will be traveling again in full force, and unique travel-themed tees on Etsy (which feel more special than generic souvenir shop shirts) will be in demand. Just avoid trademarked phrases (like “Disneyland” – stick to city/state/country names and symbols).
91. Van Life & Camping – We mentioned this in hobbies, but to expand: designs specifically for road trippers. Badges or patches style graphics that say “Pacific Northwest Camper Club” (faux club) with pines and a van, or “Home is Where You Park It” with a cute camper illustration. These resonate with the thriving camper and RV community on social media. Earthy colors like forest green, navy, and burnt orange work great here, aligning with nature.
92. Passport Stamps Collage – A creative all-over print idea: a collage of passport stamp-style graphics from various countries. This could be one big design on the back of a tee or a pattern covering the whole shirt (all-over prints cost more to produce, but even a front graphic that looks like clustered passport stamps is cool). It gives that globe-trotter aesthetic immediately. Travelers would love it as it’s like showcasing all the places (even if they haven’t been to all – it’s aspirational).
93. Language & Culture – Shirts that have words or phrases in foreign languages, appealing to either speakers of those languages or just those who love the culture. For instance, a shirt that simply says “Ciao.” in a chic font, or “Bonjour” with a small croissant graphic. Or the word “Peace” written in multiple languages forming a peace sign. Cultural pride and interest is big on Etsy – people enjoy wearing something that connects to their heritage or favorite culture in a stylish way.
94. Travel Emoji or Icons – A fun, modern approach: use a series of travel-related emojis/icons to tell a story. E.g., plane ✈️ + camera 📷 + world 🌍 = my happy place. A shirt that just has those three icons in a row is minimalist and cute for a traveler. Or a heart icon filled with tiny travel icons (passport, map, tent, etc.). Visual language transcends words, making these designs accessible globally. They’re also Instagram-friendly for travel bloggers.
Professions & Career Pride
95. Teacher Life – Teachers are huge buyers of niche shirts on Etsy. Ideas: “Teach Love Inspire” with cute script and arrows, “Teacher off Duty” for summer break, or grade-specific like “First Grade Rocks” with colorful text. By 2026, the need for teacher appreciation gifts and teacher wardrobe refreshes is evergreen. Using Vision AI to include top teacher-related keywords (like “teacher gift”, “school shirt”) will help these get found.
96. Medical Heroes – Shirts for nurses, doctors, EMTs: “Coffee, Scrubs, and Rubber Gloves” (a classic nurse one), “Trust me, I’m a Doctor” with a stethoscope graphic, or anatomy humor like a skeleton giving thumbs up. Medical professionals often buy fun shirts to lighten the mood at work or off duty. They also receive them as gifts. Keep them respectful yet humorous – these folks have been through a lot, and a clever tee can bring a smile in tough jobs.
97. Tech & Coding – For software developers, IT, and engineers: shirts with code snippets (maybe the code for “Hello World” in different languages), binary jokes (“There are 10 types of people in the world…”), or minimalist designs like an HTML tag that says <body>coffee</body>. Tech workers enjoy nerdy humor and inside jokes. As the industry grows, so does the market for shirts that resonate with coders – from Silicon Valley to remote freelancers.
98. Entrepreneur Quotes – Target the hustle culture: “CEO of My Own Life”, “Grinding in Silence”, or “#GirlBoss” styled nicely (though “GirlBoss” might be trademarked in some form; you can do variants like “Boss Lady”). New business owners and side-hustlers love motivational merch. These can be aesthetic (sleek font on a plain tee) so they can even wear it in a casual office setting or on Zoom calls. It’s about broadcasting ambition.
99. Trades & Craftsmen – Designs for skilled trades: mechanics, electricians, chefs, hair stylists, etc. Example: a shirt for barbers with crossed scissors and “Stay Sharp”, or for carpenters: “Measure Twice Cut Once” with a saw graphic. These occupations have tight-knit communities and pride in their work, but fewer apparel options catering to them. A well-designed, witty trade shirt can fill that gap – great as gifts around holidays (imagine a cool welding tee a family gets for their welder dad).
100. Freelancer Humor – Last but not least, a rising workforce segment: freelancers and gig workers. Ideas: “Boss / Employee / Janitor (all me)” checklist tee, or “I left my 9-5 for this?” tongue-in-cheek joke. With more people self-employed by 2026, there’s a camaraderie in the freelance lifestyle that can be tapped with humor. A design that reads “Freelance AF” or “No Office, No Problem” will get nods from many Etsy shoppers who are their own boss.
Whew! That’s 100 ideas covering a broad mix of themes from tech geeks and teachers to pet lovers and travelers, and everyone in between. Each concept was chosen because it’s future-proof: it connects to a trend or interest that should stay relevant into 2026, and in many cases well beyond. As you plan your design strategy, remember that variety helps – mixing some evergreen niches (pets, family, inspirational) with some cutting-edge trends (AI art, new memes) creates a balanced product portfolio.
Conclusion: Design Your 2026 Success
Dominating Etsy’s t-shirt market in 2026 is all about foresight and scale. You now have 100 vetted design ideas, ranging from heartfelt to humorous to downright out-of-this-world. The next step is to bring them to life and get them in front of customers before everyone else does.
As you embark on this trend-driven journey, stay adaptable. Monitor which designs gain traction so you can double down on those themes. If an idea isn’t selling as expected, don’t be afraid to tweak the design or try a different marketing angle (maybe the right audience hasn’t seen it yet). The beauty of print-on-demand is you have flexibility without heavy upfront costs.
Lastly, have fun with it! The t-shirt business is a chance to combine creativity with entrepreneurship. When you bring joy or laughs or a sense of belonging to someone through a shirt, you’re not just selling cotton – you’re selling an experience, an identity, a message. And that’s pretty rewarding.
Prepare now, publish proactively, and let 2026 be your shop’s best year yet. Trend by trend, design by design, you’ve got this. If you’re not already a MyDesigns user, there’s no better time to start. Leverage the platform to turn these 100 ideas into a thriving product line. Early movers will inevitably capture the most sales, so don’t wait for 2026 to arrive. Start designing today and set yourself up for success.
Ready to make it happen? Sign up for MyDesigns and kickstart your 2026 Etsy domination now with the power of AI and automation at your fingertips. Here’s to your upcoming success.
Image Credits
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